Building Brand Narratives: Visitor Centres in Distillery Settings

Description

Invited guest speaker to PGT Cohort on - MA Arts & Cultural Enterprise, Central Saint Martins, UAL. Asked to deliver opening lecture for the 'Local and Global Challenges' unit, to a global cohort on blended-learning PGT programme, which encourages students to develop a global perspective on arts and cultural enterprise.

Overview: The current research project – ‘Building Brand Narratives’, analyses the emergence of the whisky distillery as a visitor experience. The project traces the design of brand homes and visitor centres linked to existing distilleries (primarily in Scotland), reflecting on the history, context, and stories from the global strategy to the local environment.

Period	23 Jun 2023
Held at	Central Saint Martins - University Arts London, United Kingdom
Degree of Recognition	International