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Followers and the Impact of Social Media Influencers: A Construal Level Perspective
Cowan, K.
(Assessor)
Boyd, E.
(Assessor)
Business School
Marketing
Activity
:
Academic talk or presentation types
›
Oral presentation
Period
1 Oct 2020
→
4 Oct 2020
Event title
Association for Consumer Research
Event type
Conference
Degree of Recognition
International