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Global Branding Conference
Cowan, K.
(Speaker)
Marketing
Business School
Leadership, Organisations and Society
Activity
:
Participating in or organising an event types
›
Participation in conference
Description
Is the Grass Greener on the Other Side? Examining how Reputation and Country of Origin Contribute to Brand Performance
Period
27 Apr 2016
Event type
Conference
Location
Bradford, United Kingdom
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