Make Your Market

  • Sonja Henrici (Organiser)

Activity: Participating in or organising an event typesParticipation in workshop, seminar, course


Launched in 2016, Make Your Market is a brand new initiative open to Producers and emergent PMDs (Producers of Marketing and Distribution) based in Scotland. Run in partnership with London based Distribution agency We Are The Tonic, Make Your Market is the first initiative in Scotland to focus on developing and implementing new models of film marketing, distribution, and audience engagement. There are two strands to this 6 month training opportunity. Four Scottish-based producers with a project currently underway are selected for the initiative and subsequently paired with a PMD who will develop the marketing campaign for their film. In addition the producers receive individual mentoring from We Are The Tonic. In a paid, full time ‘trainee’ role, two PMDs will work closely with the selected productions, to test and develop tools and strategies to be used at any stage of production and distribution, supported throughout by workshops and individual mentoring. In the fast changing landscape of marketing and distribution the relatively new role of the PMD is being recognised as increasingly integral to the process of producing a film and connecting it with the right audiences. We are really proud to be running a programme which specifically focuses on the importance of this role and the vital benefits it brings to a project when working alongside the producer. The first edition of Make Your Market is now complete. As part of the training programme we ran events and panel discussions for the participants, some of which were open for all to attend.
Period29 Jan 201620 Jun 2016
Event typeWorkshop
LocationEdinburgh, United KingdomShow on map


  • marketing
  • outreach
  • audience engagement
  • film distribution