DescriptionIn this presentation I explore the place of music and sound in what might be called “soft persuasion”: the audiovisuality of industrial or sponsored films where the aim is to generate positive public relations, as opposed to indoctrination or direct marketing. Such hybrid films synthesise expressive characteristics from narrative feature films and as well as aspects of documentary, and some could usefully be described as drama-documentaries. Drawing upon examples from films produced by the Shell Film Unit in the 1950s (the longest surviving in-house industry-based production unit in Britain), I will suggest ways in which “soft persuasion” via music and sound might be theorised.
|Period||9 Feb 2016|
|Held at||University of Bristol, United Kingdom|
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review