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PhD
Harrison, T.
(Examiner)
Business School
Marketing
Centre for Service Excellence
Management Science
Leadership, Organisations and Society
Activity
:
Examination types
›
External Examiner or Assessor
Description
Binding through Branding: An Investigation into the Impact of Brand Experience and Brand Image on Consumers' Perception of Trust in the Context of UK Financial Services Sector
Period
Jun 2016
Examinee
SMA Moin
Examination held at
University of Nottingham