The Meaning and Misuse of Identity in the Social Machine Age

Activity: Academic talk or presentation typesOral presentation


Social machines are a new form of hybridised entity involving online platforms, software, algorithms, individuals and communities, whose relative influence varies according to the purposes for which they are used and their stage of maturity. In this presentation Dr Claudia Pagliari took a lens to the concept of 'identity' in the era of social machines, examining its differing constructs (e.g. psychological, social, legal), how identity is shaped by digital platforms, ecosystem ‘players’, scale and levels of automation, the existential and ethical challenges these present, and what can be done to preserve people's right to manage and control their identity in ways that preserve autonomy and avoid exploitation, whilst still enabling a safe and healthy internet. The talk was given as part of a 1-day workshop on "Ethics and Privacy for Social Machines, Social Groups and Aggregations" at the 2018 Web Science conference, organised by members of the EPSRC SOCIAM project.
Period27 May 2018
Held atUsher Institute
Degree of RecognitionInternational


  • Social machines
  • Online platforms
  • Data Ethics
  • Digital Society
  • Privacy
  • Identity
  • Data protection
  • Good Governance
  • Innovation
  • Social Media
  • Internet
  • Social impact
  • Regulation
  • Ethics
  • Data Science
  • Digital Health