Think Digitally, Think Generationally, Think Differently

Activity: Academic talk or presentation types › Invited talk

Description

Here we were joined by Glaire Anderson, Dr Marcia Brophy, Sofia Akel and Lorraine Ní Annracháin for some fascinating insights into how younger generations are more likely to engage with media and entertainment directly from independent creators, from “gaming to podcasting, comedy to TikTok”. Lorraine Ní Annracháin, from Spotify, shared that a huge percentage of Gen Z and Millennials view audio as a mental health resource. We were shown how this has resulted in Spotify partnering with UNICEF to create free and accessible mental health podcast resources aimed at young people.
Period2024
Event titleOKRE Summit 2024: Entertainment to Change the World
Event typeConference
LocationLondon, United KingdomShow on map
Degree of RecognitionNational

Keywords

  • OKRE
  • Assassin's Creed Mirage
  • Ubisoft
  • video games

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