Deciding on Personalized Ads: Nudging Developers About User Privacy

  • Mohammad Tahaei (Creator)
  • Kami Vaniea (Creator)
  • Alisa Frik (Creator)



Online experiment survey data associated with the below paper. The survey-based online experiment was conducted with 400 participants with experience in mobile app development. There were six conditions where the framing around advertisement tracking choices was varied in terms of options and text. The dataset contains the full text of the survey, and the redacted data set where data such as unique ID from Prolific have been removed.

Mohammad Tahaei, Alisa Frik, and Kami Vaniea "Deciding on Personalised Ads: Nudging Developers About User Privacy". In proceedings of the Symposium on Usable Privacy and Security (SOUPS). 2021

Data Citation

Tahaei, Mohammad; Vaniea, Kami. (2021). Deciding on Personalised Ads: Nudging Developers About User Privacy, 2021 [dataset]. University of Edinburgh. School of Informatics. Technology Usability Lab in Privacy and Security..
Date made availableMay 2021
PublisherEdinburgh DataShare
Date of data productionJan 2021

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