The alternative nicotine delivery systems (ANDS) market is complex, with a range of multinational and multi-sector stakeholders competing for market share but also clashing ideologically as the evidence about the impact and side-effects of ANDS emerges. This empirical study examines the beliefs, goals and emotions at the heart of the practices performed by actors within the organisations behind the controversial commercial explosion of ANDS.
De Andrade, M. (Creator), De Andrade, M. (Data Manager) (Oct 2017). Emotion in the ANDS (alternative nicotine delivery systems) market: Practice-theoretical insight into a volatile market. Edinburgh DataVault.