Marketing

Websitehttps://www.business-school.ed.ac.uk/research/areas/marketing

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Dive into the research topics where Marketing is active. These topic labels come from the works of this organisation's members. Together they form a unique fingerprint.

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Jonathan Ansell
- Business School - Professor of Risk Management
- Marketing
- Credit Research Centre
- Edinburgh Strategic Resilience Initiative
Person: Academic: Research Active
Eric Boyd
- Business School - Professorial Fellow (0.2FTE)
- Marketing
Person: Academic: Research Active
Mary Brennan
- mary.brennan@ed.ac.uk
- Business School - Personal Chair of Food Marketing and Society
- Marketing
- Global Academy of Agriculture and Food Security
Person: Academic: Research Active

Augmented self - The effects of virtual face augmentation on consumers' self-concept
Javornik, A., Marder, B., Pizzetti, M. & Warlop, L., Jun 2021, In: Journal of Business Research. 130, p. 170-187 18 p.
Research output: Contribution to journal › Article › peer-review
Food bloggers: A consumer vice for food management
Yule, J., Mathras, D. & Grinstein, A., 17 Feb 2021.
Research output: Contribution to conference › Abstract › peer-review
Healthy and indulgent food consumption practices within grandparent-grandchild identity bundles: A qualitative study of New Zealand and Danish families
O'Donohoe, S., Gram, M., Marchant, C., Schänzel, H. & Kastarinen, A., 1 Mar 2021, In: Journal of Family Issues . 26 p.
Research output: Contribution to journal › Article › peer-review

Open Access
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Journal of Business Research (Journal)
Eric Boyd (Guest editor)
2021
Activity: Publication peer-review and editorial work types › Editorial activity
PhD Viva
Mary Brennan (Examiner)
27 Jan 2020
Activity: Examination types › External Examiner or Assessor
Safeood Advisory Committee
Mary Brennan (Advisor)
1 Oct 2020 → 30 Sep 2023
Activity: Consultancy types › Work on advisory panel to industry or government or non-government organisation

2017 PG Teaching: 'Most Insprirational Teaching' and 'Overall Satisfaction'
Caroline Marchant (Recipient), 5 Jul 2017
Prize: Other distinctions
Best Paper Award
Cowan, Kirsten (Recipient), 21 Sep 2019
Prize: Prize (including medals and awards)
Best Paper on Research and Knowledge Exchange
Tregear, Angela (Recipient), Cooper, Sarah (Recipient), Bob Yuill (Recipient) & Andrew Moxey (Recipient), Nov 2015
Prize: Prize (including medals and awards)

1 Not started
3 Active
37 Finished

‘Curating conversations across the arts: utilising Internet of Things technologies in arts audience research’.
Gilmore, C.
2/03/20 → 31/08/21
Project: Research
Possessing and Being Possessed: Managing Agency in the Liminal Self
Rodner, V.
31/08/18 → 31/07/21
Project: Research
EU-Tempus: Strategic support to the Public University Haxhi Zeka, Kosova.
Harrison, T., Seiferheld, I., Allison, P. & McDougall, G.
1/02/14 → …
Project: Other (Non-Funded/Miscellaneous)

COMMENT: Retailers that innovate in omnichannel will succeed amid Covid-19
Kirsten Cowan
28/05/20
1 Media contribution
Press/Media: Expert Comment
Why virtual reality needs to become the new reality for marketers
Kirsten Cowan
22/07/19
1 Media contribution
Press/Media: Expert Comment
'The problem is that everybody hates it': insights from qualitative research
Charlotte Gilmore & Celia Duffy
27/06/19
1 item of Media coverage
Press/Media: Expert Comment