Marketing

Websitehttps://www.business-school.ed.ac.uk/research/areas/marketing

Jonathan Ansell
- Business School - Professor of Risk Management
- Marketing
- Credit Research Centre
- Edinburgh Strategic Resilience Initiative
- Management Science
- Edinburgh Centre for Financial Innovations
Person: Academic: Research Active
Kristina Auxtova
- Business School - Lecturer in Marketing
- Marketing
Person: Academic: Research Active
Mary Brennan
- mary.brennaned.acuk
- Business School - Personal Chair of Food Marketing and Society
- Marketing
- Leadership, Organisations and Society
- Climate Change and Sustainability
- Global Agriculture and Food Systems
Person: Academic: Research Active

‘Cost’-playing: Paid vs. free non-functional virtual goods experiences
Zhang, W. Z., Marder, B., Cowan, K. & Ketron, S., May 2026, In: Journal of Business Research. 210, p. 1-15 15 p., 116180.
Research output: Contribution to journal › Article › peer-review

Open Access
File
Affects and strategies of maternal optimism: The accounts of mothers with experiences of anxiety and/or depression
Mary, S. M., Dunnett, S., Morgan, T., Coughlan, B. & Duschinsky, R., 29 Apr 2026, (E-pub ahead of print) In: Sociology. p. 1-19 19 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
A tale of two markets: Exploring the spatiality of market controversies
Fernandes, J. & Palo, T., 10 Apr 2026, (Accepted/In press) In: Marketing Theory.
Research output: Contribution to journal › Article › peer-review

Open Access
File

Children’s experiences of video game consumption: development, socialisation and identity Royal Holloway London
Marshall, D. (Examiner)
14 May 2103
Activity: Examination types › External Examiner or Assessor
Conceptualising VR Research
Cowan, K. (Invited speaker)
31 Aug 2029
Activity: Academic talk or presentation types › Invited talk
EIASM 13th Interpretive Consumer Research Workshop - 2026
Kleinheinz, V. (Presenter), Dunne, S. (Presenter), Auxtova, K. (Presenter) & O'Donohoe, S. (Presenter)
15 Apr 2026 → 17 Apr 2026
Activity: Participating in or organising an event types › Participation in conference

2017 PG Teaching: 'Most Insprirational Teaching' and 'Overall Satisfaction'
Marchant, C. (Recipient), 5 Jul 2017
Prize: Other distinctions
2022 Best Conference Paper Award, Korean Scholars of Marketing Science (KSMS)
Yuk, H. (Recipient), Hwang, E. (Recipient) & Garrett, T. (Recipient), 2022
Prize: Prize (including medals and awards)
Best Paper Award
Cowan, K. (Recipient), 21 Sept 2019
Prize: Prize (including medals and awards)

3 Not started
4 Active
48 Finished

Building for health centred, net zero aligned Food Systems Transformation - A Living Good Food Nation Lab
Brennan, M. (Principal Investigator), Moore, N. (Co-investigator), Fletcher, I. (Co-investigator), Jaacks, L. (Co-investigator), Alexander, P. (Co-investigator), Wilson, M. (Co-investigator), Darmon, I. (Principal Investigator) & Simm, G. (Co-investigator)
1/04/24 → 30/04/27
Project: Research
Discourses of Advertising Self-Regulation
Auxtova, K. (Principal Investigator) & Miles, C. (Co-investigator)
15/01/24 → …
Project: Research
Informal Food Economy
Marshall, D. (Co-investigator)
1/04/22 → …
Project: Research

Online reviews
Marder, B.
21/06/25
1 Media contribution
Press/Media: Expert Comment
Understanding early discourses of advertising self-regulation
Auxtova, K.
3/02/25
1 Media contribution
Press/Media: Research
Podcasting in social justice and sustainability education: A reflective dialogue
Auxtova, K. & Mcgregor, C.
17/01/25
1 Media contribution
Press/Media: Other