Research output per year
Research output per year
Personal profile
Websites
Education/Academic qualification
Doctor of Philosophy (PhD), Saving Face, on Facebook: Managing Self-presentation and Social Anxiety, University of Bath
Award Date: 1 Jan 2013
Master of Science, Marketing (Distinction), University of Leicester
Award Date: 1 Jan 2008
Bachelor of Science, Financial Economics, University of Leicester
Award Date: 1 Jan 2007
Fingerprint
Dive into the research topics where Ben Marder is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Assessing the effectiveness of prosocial activism within sponsored influencer posts on product promotion
Gao, L., Marder, B., Lacka, E. & Colliander, J., 15 Sept 2024, (E-pub ahead of print) In: Psychology and marketing. p. 1-22 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Why premium in freemium: A hedonic shopping motivation model in virtual game retailing
Hussain, A., Ting, D. H. & Marder, B., 6 Sept 2024, (E-pub ahead of print) In: Information Technology & People. 26 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
To ChatGPT or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry
Osadchaya, E., Marder, B., Yule, J. A., Yau, A., Lavertu, L., Stylos, N., de Regt, A., Oliver, S., Angell, R., Gao, L., Qi, K., Zhang, W. Z., Zhang, Y., Li, J. & Alrabiah, S., 1 Sept 2024, In: Business Horizons. 67, 5, p. 571-581 11 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
What drives advertisers toward or away from immersive virtual spaces? The metaverse conundrum: Affordances and “Disaffordances” through the eyes of advertisers
Marder, B., Yau, A., Yule, J., Osadchaya, E., Angell, R., Zhang, W., Oliver, S., Lavertu, L., Stylos, N., Qi, K., Gao, L., Alrabiah, S., de Regt, A., Zhang, Y. & Li, J., 1 Sept 2024, In: Journal of Advertising Research .Research output: Contribution to journal › Article › peer-review
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The hustle is real: An examination of the self-related consequences of consuming idealized self-promotional content on LinkedIn
Oliver, S., Marder, B., Lavertu, L., Cowan, K., Javornik, A. & Osadchaya, E., 12 Jun 2024, (E-pub ahead of print) In: Information Technology and People. p. 1-29Research output: Contribution to journal › Article › peer-review
Open AccessFile
Activities
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Webinar on Youth travel under covid
Ben Marder (Assessor)
2020 → …Activity: Academic talk or presentation types › Invited talk
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Qualtrics workshop
Ben Marder (Assessor)
2019 → …Activity: Academic talk or presentation types › Invited talk
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Keynote - Invisible effects of social media
Ben Marder (Assessor)
7 Apr 2018Activity: Academic talk or presentation types › Invited talk
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Phd Careers Horizon
Ben Marder (Participant)
4 May 2015Activity: Participating in or organising an event types › Participation in conference
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University of Glasgow
Ben Marder (Teacher)
2015Activity: Visiting an external institution types › Research and Teaching at External Organisation
Prizes
Projects
- 3 Finished
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Examination of the impact of social media salience on service workers
1/04/18 → 31/03/19
Project: University Awarded Project Funding
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Effects of social media on OSA and consumer response
Marder, B. & Joinson, A.
21/04/15 → 21/04/16
Project: University Awarded Project Funding
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Predicting the success of Facebook posts
Houghton, D. & Marder, B.
4/02/15 → 14/11/15
Project: Research Collaboration with external organisation
Press/Media
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LinkedIn became my new place for self-loathing - here's how I took back control
23/07/24
1 Media contribution
Press/Media: Research
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Seeing other people’s holiday snaps online makes us sad, Ben Marder’s research says (Business)
24/07/18
1 item of Media coverage
Press/Media: Research
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Dr Ben Marder (Business) says more Facebook posts mean fewer likes
18/09/17
1 item of Media coverage
Press/Media: Research
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Dr Ben Marder (Business) offers insights into how people use Facebook
6/04/17 → 8/04/17
1 item of Media coverage, 1 Media contribution
Press/Media: Expert Comment
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Marketers should consider social media followers' diverse networks, warns Ben Marder (Business)
21/03/17
1 item of Media coverage
Press/Media: Research