Research output per year
Research output per year
Personal profile
Websites
Education/Academic qualification
Doctor of Philosophy (PhD), Saving Face, on Facebook: Managing Self-presentation and Social Anxiety, University of Bath
Award Date: 1 Jan 2013
Master of Science, Marketing (Distinction), University of York
Award Date: 1 Jan 2008
Bachelor of Science, Financial Economics, University of York
Award Date: 1 Jan 2007
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Dive into the research topics where Ben Marder is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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In-game content purchase motivations (IGCPMs): Conceptualization, scale development, and validation
Hussain, A., Hollebeek, L. D., Marder, B. & Ting, D. H., Nov 2025, In: Information and Management. 62, 7, p. 1-15 15 p., 104207.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Metaverse beyond the hype: Empirically assessing the future impact of metaverses
Papagiannidis, S., Lacka, E., Polyviou, A., Truong, Y., Marder, B., Colliander, J., Pappas, I. & Gozgor, G., 21 Oct 2025, (Accepted/In press) In: Technological Forecasting and Social Change.Research output: Contribution to journal › Editorial
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Let’s (NOT) get physical: Cross-format dilution when launching physical counterparts with unique digital assets
Fang, H., Qi Kang, K., Yule, J. A., Marder, B. & Angell, R., 10 May 2025, (E-pub ahead of print) In: Journal of Retailing. p. 1-21 21 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
(How) does the number of followers impact the success of influencer marketing? A construal level perspective
Cowan, K., Marder, B., Lavertu, L. & Li, J., 18 Apr 2025, (E-pub ahead of print) In: Journal of Advertising Research . p. 1-20 20 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Petfluencers, the fur-mula for sincere endorsements: Examining how and when pets exhibit greater persuasion as influencers
Lavertu, L., Kulow, K., Cowan, K. & Marder, B., 14 Mar 2025, (E-pub ahead of print) In: Journal of Advertising Research . p. 1-16 16 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile
Activities
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DBA examination (external)
Marder, B. (Examiner)
2023Activity: Examination types › External Examiner or Assessor
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External Examiner - PG and UG Marketing courses University of Cork
Marder, B. (Examiner)
2021 → 2024Activity: Examination types › External Examiner or Assessor
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Webinar on Youth travel under covid
Marder, B. (Assessor)
2020 → …Activity: Academic talk or presentation types › Invited talk
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Qualtrics workshop
Marder, B. (Assessor)
2019 → …Activity: Academic talk or presentation types › Invited talk
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Keynote - Invisible effects of social media
Marder, B. (Assessor)
7 Apr 2018Activity: Academic talk or presentation types › Invited talk
Prizes
Projects
- 3 Finished
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Examination of the impact of social media salience on service workers
Marder, B. (Principal Investigator)
1/04/18 → 31/03/19
Project: University Awarded Project Funding
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Effects of social media on OSA and consumer response
Marder, B. (Principal Investigator) & Joinson, A. (Co-investigator)
21/04/15 → 21/04/16
Project: University Awarded Project Funding
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Predicting the success of Facebook posts
Houghton, D. (Principal Investigator) & Marder, B. (Co-investigator)
4/02/15 → 14/11/15
Project: Research Collaboration with external organisation
Press/Media
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Why I hate holiday photodumps: Our vacations have become more about fishing for likes than making memories
20/08/25
1 Media contribution
Press/Media: Research
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LinkedIn became my new place for self-loathing - here's how I took back control
23/07/24
1 Media contribution
Press/Media: Research