Bronwyn Jones

Bronwyn Jones


Personal profile


Bronwyn Jones is a social science researcher and journalist who splits her time between researching data and artificial intelligence (AI) in news production and reporting for BBC News. She is interested in understanding the implications of emerging data-driven technologies for media and communications and contributing to the design of public interest-driven socio-technical systems.

Bronwyn completed her PhD in Journalism and Technology at Liverpool John Moores University and her BA Hons in European Studies at Durham University. She has 15 years journalistic experience covering regional and international affairs in English, French and Italian. Working at the nexus of these two very different knowledge production fields, she is motivated by a desire to bridge theory and practice in innovative ways to drive change in the public interest.


Current Research Interests

Bronwyn is currently a Translational Fellow on the AHRC-funded Bridging Responsible AI Divides (BRAID) programme, exploring how the arts and humanities can contribute to enabling a responsible AI ecosystem. She is also a DCMS Policy Fellow researching the risks generative AI pose for journalism and the public sphere. Bronwyn has an ongoing interest in how public service media (PSM) might develop and deploy value-aligned data-driven technologies to deliver public value and is working on attachment with BBC R&D on its Responsible Innovation workstream. Recently concluded work includes:

  • Exploring the risks posed by generative AI systems to journalism and how to improve AI literacy amongst journalists on the EPSRC-funded projects ‘Building Public Value via Intelligible AI' (PubVIA) & 'Intelligible Cloud and Edge AI' (ICE-AI) with PETRAS National Centre of Excellence;
  • An ESRC-funded impact project with BBC Research and Development to help make AI more intelligible for journalists;
  • An Alan Turing Institute Postdoctoral Enrichment Award looking at generative AI in knowledge production;
  • A junior fellowship at the Leuven Institute for Advanced Study (LIAS) at KU Leuven on the Reporting and AI project.

Research Groups

Bronwyn is part of the Media and Communications cluster at the Centre for Data, Culture & Society. She is also a research affiliate at Edinburgh Futures Institute.


  • H Social Sciences (General)

College Research Themes

  • Work & Economy
  • Data & Digital
  • Governance & Democracy


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Collaborations and top research areas from the last five years

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