Bronwyn Jones

Bronwyn Jones


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Personal profile


Bronwyn Jones is a social science researcher and journalist who splits her time between researching data and artificial intelligence (AI) in news production and reporting for BBC News. She is interested in understanding the implications of emerging data-driven technologies for media and communications and contributing to the design of public interest-driven socio-technical systems.

Bronwyn completed her PhD in Journalism and Technology at Liverpool John Moores University and her BA Hons in European Studies at Durham University. She has 14 years journalistic experience covering regional and international affairs in English, French and Italian. Working at the nexus of these two very different knowledge production fields, she is motivated by a desire to bridge theory and practice in innovative ways to drive change in the public interest.


Current Research Interests

Bronwyn is currently exploring how public service media (PSM) might develop and deploy value-aligned data-driven technologies to deliver public value. She is working on the EPSRC-funded project 'Intelligible Cloud and Edge AI' (ICE-AI) with PETRAS National Centre of Excellence for IoT Systems Cybersecurity. She is also collaborating with BBC Research and Development to help make AI more intelligible for journalists [ESRC Impact Acceleration grant] and in October 2022, she will launch the ‘Building Public Value via Intelligible AI (PubVIA)’ project.

Research Groups

Bronwyn is part of the Media and Communications cluster at the Centre for Data, Culture & Society. She is also a research affiliate at Edinburgh Futures Institute.


  • H Social Sciences (General)


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