Bronwyn Jones

Bronwyn Jones


If you made any changes in Pure these will be visible here soon.

Personal profile


Bronwyn Jones is a social science researcher and journalist who splits her time between researching data and artificial intelligence (AI) in news production and reporting for BBC News. She is interested in understanding the implications of emerging data-driven technologies for media and communications and contributing to the design of public interest-driven socio-technical systems.

Bronwyn completed her PhD in Journalism and Technology at Liverpool John Moores University and her BA Hons in European Studies at Durham University. She has 14 years journalistic experience covering regional and international affairs in English, French and Italian. Working at the nexus of these two very different knowledge production fields, she is motivated by a desire to bridge theory and practice in innovative ways to drive change in the public interest.


Current Research Interests

Bronwyn is currently researching how to improve AI literacy amongst journalists on the ‘Building Public Value via Intelligible AI' (PubVIA) project. She is also working as a Translational Fellow to explore how the arts and humanities can contribute to enabling a responsible AI ecosystem. Bronwyn has an ongoing interest in how public service media (PSM) might develop and deploy value-aligned data-driven technologies to deliver public value. Recently concluded work includes: the EPSRC-funded 'Intelligible Cloud and Edge AI' (ICE-AI) project with PETRAS National Centre of Excellence for IoT Systems Cybersecurity; an ESRC-funded impact project with BBC Research and Development to help make AI more intelligible for journalists; an Alan Turing Institute Postdoctoral Enrichment Award looking at generative AI; a junior fellowship at the Leuven Institute for Advanced Study (LIAS) at KU Leuven.

Research Groups

Bronwyn is part of the Media and Communications cluster at the Centre for Data, Culture & Society. She is also a research affiliate at Edinburgh Futures Institute.


  • H Social Sciences (General)

College Research Themes

  • Work and Economy
  • Data and Digital
  • Governance and Democracy


Dive into the research topics where Bronwyn Jones is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
  • 1 Similar Profiles


Recent external collaboration on country/territory level. Dive into details by clicking on the dots or