Personal profile
Biography
Current Research Interests
Bronwyn is Translational Fellow and Lead for the Public Media and Democracy workstream on the AHRC-funded Bridging Responsible AI Divides (BRAID) programme. BRAID works to embed Arts and Humanities research into the responsible AI ecosystem. Bronwyn researches the implications of AI for public service media and the journalism industry to inform responsible AI strategies, policies and practices.
She is also a Research Lead at the Responsible Innovation Centre for Public Media Futures (RIC) hosted at BBC R&D. Here she interrogates the implications of AI for journalism and pursues her interest in how public service media might develop and deploy value-aligned data-driven technologies to deliver public value.
Prior to this, Bronwyn was a DCMS Policy Fellow, researching the risks posed by generative AI for journalism and the public sphere.
Her work is interdisciplinary and has been funded by the EPSRC, ESRC, AHRC, and Alan Turing Institute. She has explored how generative AI is impacting journalism and the information ecosystem, the intelligibility of AI systems in newsrooms, how to improve AI literacy amongst journalists (see e.g. PubVIA & ICE-AI projects). She obtained an Alan Turing Institute Postdoctoral Enrichment Award and a junior fellowship at the Leuven Institute for Advanced Study (LIAS) at KU Leuven to work on AI in knowledge production and news reporting.
Research Groups
Bronwyn is part of the Media and Communications cluster at the Centre for Data, Culture & Society. She is also a research affiliate at Edinburgh Futures Institute.
Keywords
- H Social Sciences (General)
Research Themes and Networks
- Work & Economy
- Data & Digital
- Governance & Democracy
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Collaborations and top research areas from the last five years
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Action research at the BBC: Interrogating artificial intelligence with journalists to generate actionable insights for the newsroom
Jones, B. & Jones, R., Aug 2025, In: Journalism. 26, 8, p. 1708-1725 18 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
News futures: (re-)designing socio-technical systems for news production and consumption
Jones, B., 25 Apr 2025, CHI EA '25: Proceedings of the Extended Abstracts of the CHI Conference on Human Factors in Computing Systems. Yamashita, N., Evers, V., Yatani, K. & Ding, X. (eds.). Association for Computing Machinery (ACM), p. 1-6 6 p. 794Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Power asymmetries in public service journalism: Artificial intelligence and the intelligibility–agency problem
Jones, B. & Luger, E., 27 Feb 2025, Challenges and Developments in Public Service Journalism. D’Arma, A., Michalis, M., Lowe, G. F. & Zita, M.-B. (eds.). London, UK: University of Westminster PressResearch output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
Open Access -
Journalism and generative AI: data, deals and disruption in the news media
Jones, B., Strait, A., Parnell, B.-Á., Horzyk, A. & Perez, J., 25 Feb 2025, 22 p. Zenodo.Research output: Other contribution
Open Access -
Generative AI and journalism: Mapping the risk landscape
Jones, B. & Galanos, V., 1 Dec 2024Research output: Book/Report › Other report
Open Access
Activities
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Steering Committee for Horizon prep workshop w/ Amsterdam AI Media and Democracy Lab- BRAID FLEX
Wright, K. (Speaker) & Jones, B. (Speaker)
1 Sept 2025 → 30 Nov 2025Activity: Other activity types › Other
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Led Horizon prep workshop at EFI - BRAID Flex
Wright, K. (Chair) & Jones, B. (Host)
Aug 2025Activity: Other activity types › Other
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Independent Ethics Panel member
Jones, B. (Advisor)
19 Jan 2024 → 19 Jan 2027Activity: Consultancy types › Providing oral or written evidence for non-academic board, committee, working group or advisory panel
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AI in Publishing with CreativeTech Scotland Gathering
Jones, B. (Invited speaker)
22 Sept 2023Activity: Participating in or organising an event types › Professional Development and Training
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International Association for Media & Communications Research (IAMCR) Annual Conference (Event)
Jones, B. (Peer reviewer)
9 Jul 2023 → 13 Jul 2023Activity: Publication peer-review and editorial work types › Editorial activity
Prizes
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Junior Fellow, AI & Reporting Project, Leuven Institute of Advanced Study (LIAS)
Jones, B. (Recipient), 26 Nov 2022
Prize: Fellowships awarded competitively
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BRAID Flex Award- Responsible AI and Public Media (£8.5k)
Wright, K. (Principal Investigator), Jones, B. (Co-investigator) & Heravi, B. (Co-investigator)
2/06/25 → 1/07/26
Project: Research
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BRAID (Enabling A Responsible AI Ecosystem)
Vallor, S. (Principal Investigator), Vallor, S. (Principal Investigator), Belle, V. (Co-investigator), Bhuta, N. (Co-investigator), Hood, B. (Co-investigator), Luger, E. (Co-investigator), Luger, E. (Co-investigator), Sethi, N. (Co-investigator) & Jones, B. (Researcher)
Arts and Humanities Research Council
14/11/22 → 13/11/25
Project: Research
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PubVIA: Building Public Value via Intelligible AI
Jones, B. (Co-investigator), Luger, E. (Principal Investigator) & Elsden, C. (Co-investigator)
1/10/22 → 31/03/23
Project: Research
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Intelligible AI for Resilience in Public Service Journalism
Jones, B. (Principal Investigator)
1/05/22 → 11/01/23
Project: Research
Press/Media
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AI in the newsroom: What researchers learned from the AP and the BBC
4/03/25
1 item of Media coverage
Press/Media: Research
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Journalism & research: Why I mix and match roles in my creative career
6/03/24
1 Media contribution
Press/Media: Other
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Knowledge Exchange and Impact Bitesize Video
26/10/22
1 Media contribution
Press/Media: Public Engagement Activities