Research output per year
Research output per year
Personal profile
Biography
Background:
I was appointed as a lecturer in Marketing at the Business School in 2020. Prior to this I was a faculty member at Northeastern University in Boston (USA), preceded by an appointment as lecturer at the University of Stirling in 2007. I was awarded a PhD in 2008 examining consumer decision behavior in the context of smoking cessation.
Research Interests:
Dr. Jennifer Yule is an interdisciplinary researcher with expertise in mixed methods. Her research interests focus on the mediating roles of trust, expertise and individual differences applied to consumer decision behaviour, especially in health care contexts. One current major project on the ‘intelligent operating room’ explores patients’ perspectives on the collection, use, and donation of artificial intelligence data gathered during surgery.
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Data donation in the Intelligent Operating Room: An exploratory study of patient perspectives
Yule, J. & Hill, K., 3 Dec 2022, (Accepted/In press) SERVSIG.Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
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Social media, social comment and the moralising media scape
Carey, L. D., Irwin, M. & Yule, J., 1 Mar 2021, New Perspectives on Critical Marketing and Consumer Society. Rich, E. L. & McColl, J. (eds.). Bingley: Emerald Publishing, p. 63-72Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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Food bloggers: A consumer vice for food management
Yule, J., Mathras, D. & Grinstein, A., 17 Feb 2021.Research output: Contribution to conference › Abstract › peer-review
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Tailoring service recovery messages to consumers’ affective states
Hill Cummings, K. & Yule, J. A., 18 May 2020, In: European Journal of Marketing. 54, 7, p. 1675-1702 28 p.Research output: Contribution to journal › Article › peer-review
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The academic-industry divide in health communication: A call for increased partnership
Blanch-Hartigan, D., Yule, J., Cummings, K. H., Smith, V. & Mast, M. S., Dec 2019, In: Patient Education and Counseling. 102, 12, p. 2330-2334Research output: Contribution to journal › Article › peer-review