Research output per year
Research output per year
Personal profile
Websites
Fingerprint
Dive into the research topics where Kirsten Cowan is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
-
Memories of tourism brands in virtual reality
Kostyk, A., Cowan, K., Dessart, L. & Schyns, M., Nov 2024, In: Annals of Tourism Research. 109, p. 1-12 12 p., 103824.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Into the virtual worlds: Conceptualizing the consumer-avatar journey in virtual environments
Peng, Y., Cowan, K. & Ribeiro, J. L., 27 Sept 2024, (E-pub ahead of print) In: Psychology and marketing. p. 1-21 21 p.Research output: Contribution to journal › Review article › peer-review
Open AccessFile -
Insights for advertisers on immersive technologies: The future of ads using VR, AR, MR and the Metaverse
Cowan, K., Plangger, K. & Javornik, A., 1 Sept 2024, In: Journal of Advertising Research . 64, 3, p. 249-254 6 p.Research output: Contribution to journal › Editorial › peer-review
-
Vibrotactile feedback in m-commerce: Stimulating perceived control and perceived ownership to increase anticipated satisfaction
Li, J., Cowan, K., Yazdanparast, A. & Ansell, J., Aug 2024, In: Psychology and marketing. 41, 8, p. 1748-1768 21 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Taste transference: How can we perceive taste in social media
Li, J., Cowan, K. & Hwang, E., 3 Jul 2024, Proceedings of Academy of Marketing 2024 Annual Conference and Doctoral Colloquium. Strong, C., Bosangit, C., Koenig-Lewis, N., Lee, Z., Moldes Andres, O. & Rosier, E. (eds.). Academy of MarketingResearch output: Chapter in Book/Report/Conference proceeding › Conference contribution
Activities
-
Conceptualising VR Research
Kirsten Cowan (Invited speaker)
31 Aug 2029Activity: Academic talk or presentation types › Invited talk
-
Academy of Marketing Science
Kirsten Cowan (Chair)
31 Jul 2022 → 14 Jul 2023Activity: Participating in or organising an event types › Participation in conference
-
Followers and the Impact of Social Media Influencers: A Construal Level Perspective
Kirsten Cowan (Assessor) & Eric Boyd (Assessor)
1 Oct 2020 → 4 Oct 2020Activity: Academic talk or presentation types › Oral presentation
-
Journal of Product and Brand Management (Journal)
Kirsten Cowan (Peer reviewer)
2020 → …Activity: Publication peer-review and editorial work types › Editorial activity
-
Journal of Business Ethics (Journal)
Kirsten Cowan (Peer reviewer)
2020 → …Activity: Publication peer-review and editorial work types › Publication peer-review
Prizes
-
-
Honorable Mention Paper
Cowan, Kirsten (Recipient), 4 Sept 2018
Prize: Prize (including medals and awards)
-
Most Innovative Paper
Cowan, Kirsten (Recipient), 10 May 2019
Prize: Prize (including medals and awards)
Projects
- 1 Active
-
Conservation through Innovative Technology: Explaining Why and When VR Influences Sustainable Behaviours
16/04/24 → 1/04/26
Project: Research
Press/Media
-
COMMENT: Retailers that innovate in omnichannel will succeed amid Covid-19
28/05/20
1 Media contribution
Press/Media: Expert Comment
-
Why virtual reality needs to become the new reality for marketers
22/07/19
1 Media contribution
Press/Media: Expert Comment
-