Research output per year
Research output per year
Search results
-
2023
The magic of vibrotactile feedback: How vibrotactile feedback enhances consumer anticipated satisfaction through perceived ownership
Li, J. & Cowan, K., 6 Jan 2023, (Accepted/In press) Welcome to The New Normal: Life After The Chaos: Proceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023. Jeseo, V. & Allen, J. (eds.). 1st ed. Springer, (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
-
2022
Anxious or free: Ambivalence towards digital disconnection in consumption settings
Zhang, Y., Cowan, K. & Marder, B., 26 May 2022, 2022 AMA Winter Academic Conference: Reconnecting and Reconceiving the Marketplace. Humphreys, A., Packard, G. & Gielens, K. (eds.). American Marketing Association, Vol. 33. p. 1014-1016Research output: Chapter in Book/Report/Conference proceeding › Conference contribution