Research output per year
Research output per year
Personal profile
Education/Academic qualification
Academic Practice in Higher Education, Postgraduate Certificate in Academic Practice , University of Dundee
Award Date: 22 Jun 2022
Management, Doctor of Philosophy (PhD), Shocking, Offensive and Controversial Receptions of UK Public and Non-Profit Advertising Campaigns: A Multi-Stakeholder, Regulatory and Rhetorical Analysis, University of Edinburgh
Award Date: 21 Oct 2019
International & European Business, MGE (Master Grande École) International & European Business, EM Strasbourg
Award Date: 11 Feb 2014
International Management & Intercultural Studies, Bachelor of Arts, BA (Hons) Interantional Management & Intercultural Studies, University of Stirling
Award Date: 6 Nov 2013
Research Themes and Networks
- Energy & Sustainability
- Cultural Heritage
Fingerprint
Dive into the research topics where Kristina Auxtova is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Refashioning second-hand clothes consumption through pleasure, pain, seduction, and conversion: A virtue ethics perspective
Auxtova, K., Schreven, S. & Wishart, L. J., Feb 2025, In: Journal of Business Ethics. 196, 4, p. 863-881 19 p., 102991.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Love as a second-hand emotion: What does Marx have to do with pre-loved?
Schreven, S. & Auxtova, K., 13 Nov 2025, (E-pub ahead of print) In: Consumption, Markets and Culture. p. 1-18 18 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
To Be or Not to Be Governed Like That? Harmful and/or Offensive Advertising Complaints in the United Kingdom’s (Self‑) Regulatory Context
Auxtova, K., Dunne, S. B. & Brennan, M., 1 Sept 2021, In: Journal of Business Ethics. 172, 3, p. 425-446 22 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Offensive and harmful advertising: A content analysis of official complaints
Auxtova, K. (Lead Author) & Brennan, M., 2025, In: Journal of Nonprofit and Public Sector Marketing. 37, 1, p. 31-57 27 p.Research output: Contribution to journal › Article › peer-review
Open AccessFile -
Behind the rhetorical scenes of offence: A rhetorical analysis of complained-about offensive ads
Auxtova, K., 2019, Advances in Advertising Research: Multiple Touchpoints in Brand Communication. Bigne, E. & Rosengren, S. (eds.). Vol. X. p. 229-240Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
Activities
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Early discourses of advertising self-regulation: What can we learn from looking back at the ASA’s foundational report?
Auxtova, K. (Invited speaker)
12 Nov 2025Activity: Academic talk or presentation types › Invited talk
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Academy of Marketing Conference 2025
Auxtova, K. (Presenter)
7 Jul 2025 → 11 Jul 2025Activity: Participating in or organising an event types › Participation in conference
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Collaboratively combating aversions to second-hand consumption and reuse
Wishart, L. (Invited speaker) & Auxtova, K. (Invited speaker)
7 May 2025Activity: Academic talk or presentation types › Invited talk
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International Review on Public and Nonprofit Marketing (Journal)
Auxtova, K. (Peer reviewer)
Apr 2025 → …Activity: Publication peer-review and editorial work types › Publication peer-review
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Sustainability Academic Network (SUSAN) (External organisation)
Auxtova, K. (Member)
Mar 2025 → …Activity: Membership types › Membership of network
Prizes
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Best Paper Award - Irish Academy of Management Annual Conference 2022
Tanner, S. (Recipient), Drummond, C. (Recipient), Alton, D. (Recipient), Auxtova, K. (Recipient), Duggan, J. (Recipient) & O'Rourke, G. (Recipient), 24 Aug 2022
Prize: Prize (including medals and awards)
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Projects
- 4 Active
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Discourses of Advertising Self-Regulation
Auxtova, K. (Principal Investigator) & Miles, C. (Co-investigator)
15/01/24 → …
Project: Research
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Instructor perspectives on technology-enabled learning
Tanner, S. (Principal Investigator), Drummond, C. (Principal Investigator), Alton, D. (Co-investigator), Auxtova, K. (Co-investigator), Duggan, J. (Co-investigator) & O'Rourke, G. (Principal Investigator)
1/05/22 → …
Project: Research
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Mitigating aversions towards second-hand clothing in charity shops
Schreven, S. (Principal Investigator), Auxtova, K. (Principal Investigator) & Wishart, L. (Principal Investigator)
1/12/21 → …
Project: Research
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Stigma of smell
Schreven, S. (Co-investigator), Auxtova, K. (Co-investigator) & Zyglidopoulos, S. (Collaborator)
11/01/21 → …
Project: Research
Press/Media
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Understanding early discourses of advertising self-regulation
3/02/25
1 Media contribution
Press/Media: Research
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Podcasting in social justice and sustainability education: A reflective dialogue
17/01/25
1 Media contribution
Press/Media: Other
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How to get on board with secondhand shopping this Christmas
Wishart, L., Auxtova, K. & Schreven, S.
9/12/24
1 Media contribution
Press/Media: Research
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A call to amplify the voices of people complaining against an ad
8/02/22
1 Media contribution
Press/Media: Research