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  • 2015

    Designing services that sing and dance

    Candi, M. & Beltagui, A., 2 Nov 2015, Design Thinking: New Product Development Essentials from the PDMA. Luchs, M. G., Swan, K. S. & Griffin, A. (eds.). Wiley, p. 221-236 16 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter

  • 2012

    Design in the experience economy: Using emotional design for service innovation

    Beltagui, A., Candi, M. & Riedel, J. C. K. H., 1 Dec 2012, Interdisciplinary Approaches to Product Design, Innovation, Branding in International Marketing. Swan, S. & Zou, S. (eds.). Emerald Publishing, p. 111-135 25 p. (Advances in International Marketing; vol. 23).

    Research output: Chapter in Book/Report/Conference proceedingChapter