From Cultural Patricians to Market Savants: Strategic Change in the BBC 1982 - 2004.

  • Carter, Chris (Principal Investigator)
  • McKinlay, Alan (Principal Investigator)

Project Details

Layman's description

This project seeks to understand the strategic changes that took place in the BBC over a twenty year period. More specifically, the study charts the displacement of one logic - cultural patrician - by another - new media executive. The study explores the tenures of Alasdair Milne, Michael Checkland, John Birt and Greg Dyke as Director-Generals. A major focus of the study is the implementation of Producer Choice, an internal market within the BBC, which had a profound impact on programme making.
Effective start/end date1/12/1031/12/14


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