Investigating critical approaches in Undergraduate Marketing Curricula

Brennan, Mary (Co-investigator)
Tregear, Angela (Principal Investigator)
Kuznesof, S (Co-investigator)

Status	Finished
Effective start/end date	1/07/06 → 30/06/08

2 Article
1 Commissioned report

Critically divided? How marketing educators perceive undergraduate programmes in the UK
Tregear, A., Brennan, M., Dobson, S. & Kuznesof, S., 2010, In: European Journal of Marketing. 44, 1/2, p. 66-86 21 p.
Research output: Contribution to journal › Article › peer-review

Open Access
File
Critical Approaches in undergraduate marketing teaching: Investigating student's perceptions.
Tregear, A., Kuznesof, S. & Brennan, M., 2007, In: Journal of Marketing Management. 23, 5-6, p. 411-424 13 p.
Research output: Contribution to journal › Article › peer-review
Investigating Critical Approaches in UG Marketing Curricula
Tregear, A., Brennan, M., Kuznesof, S. & Dobson, S., 2007, Academy of Marketing.
Research output: Book/Report › Commissioned report