Activities per year
£1,341.90 awarded - This programme investigates to what extent Scottish linguistic variation is an ‘intangible commodity’ in the city’s tourism industry.
This research project addresses the questions: Do tourists who visit in Scotland want to hear Scottish accents more than other accents? Might they be willing to pay more for a tour guide who sounds Scottish, or less for a tour guide who doesn’t? Do tour guides think their accent is part of what their customers are paying for?
|Acronym||PPLS Pilot Scheme|
|Effective start/end date||16/10/15 → 16/10/16|
- 1 Invited talk