Linguistic Attitudes among Tour Guides in Edinburgh

Project Details


£1,341.90 awarded - This programme investigates to what extent Scottish linguistic variation is an ‘intangible commodity’ in the city’s tourism industry.

Layman's description

This research project addresses the questions: Do tourists who visit in Scotland want to hear Scottish accents more than other accents? Might they be willing to pay more for a tour guide who sounds Scottish, or less for a tour guide who doesn’t? Do tour guides think their accent is part of what their customers are paying for?
AcronymPPLS Pilot Project
Effective start/end date16/10/1516/10/16


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