Mitigating aversions towards second-hand clothing in charity shops

  • Schreven, Stephanie (Principal Investigator)
  • Auxtova, Kristina (Principal Investigator)
  • Wishart, Lucy (Principal Investigator)

Project Details


This project explores clothing reuse in the context of charity shops and in relation to aversions experienced by consumers (disgust, taboo, stigma). We consider both the labour that the organisation undertakes to mitigate for these aversions as well as the consumer resistance and how this may be overcome.
Effective start/end date1/12/21 → …


Explore the research topics touched on by this project. These labels are generated based on the underlying awards/grants. Together they form a unique fingerprint.