Mitigating aversions towards second-hand clothing in charity shops

  • Schreven, Stephanie (Principal Investigator)
  • Auxtova, Kristina (Principal Investigator)
  • Wishart, Lucy (Principal Investigator)

Project Details

Description

This project explores clothing reuse in the context of charity shops and in relation to aversions experienced by consumers (disgust, taboo, stigma). We consider both the labour that the organisation undertakes to mitigate for these aversions as well as the consumer resistance and how this may be overcome.
StatusActive
Effective start/end date1/12/21 → …

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