Activities per year
Project Details
Description
Goal: The goal of this project is two-fold:
1) Assigning a dynamic “donor-score” to each customerID in EIF’s latest prospect list. By dynamic, it means it must recalculate when new information is added. This is a classification exercise.
2) Defining a targeting threshold (i.e. target only the prospects with the top-20%, 30%, 40% donor-scores etc...). This is an optimization exercise—need to balance marginal cost and revenue of changing the threshold.
1) Assigning a dynamic “donor-score” to each customerID in EIF’s latest prospect list. By dynamic, it means it must recalculate when new information is added. This is a classification exercise.
2) Defining a targeting threshold (i.e. target only the prospects with the top-20%, 30%, 40% donor-scores etc...). This is an optimization exercise—need to balance marginal cost and revenue of changing the threshold.
| Status | Finished |
|---|---|
| Effective start/end date | 2/05/25 → 3/11/25 |
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Activities
- 1 Invited talk
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Refining EIF’s prospect list: Unlocking donor potential with smart segmentation
Voltes-Dorta, A. (Speaker)
3 Nov 2025Activity: Academic talk or presentation types › Invited talk