От центрального к цифровому: Телевидение в России

From Central to Digital: Television in Russia, edited by Vlad Strukov (University of
Leeds, England) and Vera Zvereva (University of Edinburgh, Scotland), consists of
fourteen original contributions by Russian and British media scholars and practitioners who explore television in the digital era using a wide range of theoretical, methodological and discursive approaches. The volume focuses on the process of digitalisation of television in Russia and examines its social and cultural impact. Despite the significance of a digital switchover in Russia, it remains largely understudied: this books aims to fill this gap and suggest its conceptual view of contemporary Russian television.
In the post-broadcast era, television has been characterised by multiplatform
systems for producing and delivering media content, like television-internet hybrids; micro-casting, whereby personalized channels are available on YouTube and other platforms; the practice of file-sharing among fans; and participatory engagement of audiences. The authors analyse a variety of media, social, cultural and discursive practices and televisual texts, which accompany the proliferation of digital television, in transnational, transcultural, cross-media and cross-platform contexts. The volume centres on how digital television has problematised such concepts as identity, audience, participation, memory, success, nation, fact and fiction, and many others.
In sum, the volume is not about a new technology of television but rather
about a new ontology of digital television. The volume puts forward a new concept of Russian television in the digital era and suggest a dynamic model of its description. The authors interpret television as a medium in constant movement that requires a procedural approach towards its study.
Different types of television co-exist in present-day Russia: they carry features of the old, centralised television as well as involves new, decentralised, participatory media forms and peoples' experiences. Varies kinds of televisual discourse are not opposed to each other but rather strive to work with specific audiences and as a result create an extremely diverse media-scape with a complex and often contradictory network of cultural practices. Being a part of the digital system of communication, this medium relies on active audiences that promote their own agendas in different media realms.
Thus, the concept of digital television does not clash with the concept of analogue television, nor does it supplant Soviet official television. In the digital era, Russian television is a multidimensional media environment which transcends existing assumptions about media in a post-Soviet society. In this book, it is being interpreted as a is a polycentric, dynamic and globalised phenomenon, which requires a new set of tools and conceptualisations to account for its complexity.