A Grounded Theory of Doctors' Information Search Behaviour. Implications for Information Provision, Pharmaceutical Market Entry and Development

Iain Black, S. T. Tagg

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)347-366
Number of pages20
JournalJournal of Marketing Management
Volume23
Publication statusPublished - 2007

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