A Grounded Theory of Doctors' Information Search Behaviour. Implications for Information Provision, Pharmaceutical Market Entry and Development

Iain Black; S. T. Tagg

A Grounded Theory of Doctors' Information Search Behaviour. Implications for Information Provision, Pharmaceutical Market Entry and Development

Iain Black
, S. T. Tagg

Business School

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	347-366
Number of pages	20
Journal	Journal of Marketing Management
Volume	23
Publication status	Published - 2007

Cite this

@article{4c32eb81314d492abfdebeb23a887220,

title = "A Grounded Theory of Doctors' Information Search Behaviour. Implications for Information Provision, Pharmaceutical Market Entry and Development",

author = "Iain Black and Tagg, \{S. T.\}",

year = "2007",

language = "English",

volume = "23",

pages = "347--366",

journal = "Journal of Marketing Management",

issn = "1472-1376",

publisher = "Taylor \& Francis",

}