Abstract / Description of output
Insights gained from studying the human brain have begun to open up promising new areas of research in the behavioural and social sciences. Neuroscience-based principles have been incorporated into areas such as business management, economics and marketing, leading to the development of artificial neural networks, neuroeconomics, neuromarketing and, most recently, organizational cognitive neuroscience. Similarly, the brain has been used as a powerful metaphor for thinking about and analysing the nature of organizations. However, no existing approach to organizational analysis has taken advantage of contemporary neuroanatomical principles, thereby missing the opportunity to translate core neuroanatomical knowledge into other, non-related areas of research. In this essentially conceptual paper, we propose several ways in which neuroanatomical approaches could be used to enhance organizational theory, practice and research. We suggest that truly interdisciplinary and collaborative research between neuroanatomists and organizational analysts is likely to provide novel approaches to exploring and improving organizational performance.
Original language | English |
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Pages (from-to) | 34-52 |
Number of pages | 19 |
Journal | International Journal of Business Science & Applied Management |
Volume | 4 |
Publication status | Published - Sept 2009 |
Keywords / Materials (for Non-textual outputs)
- neuroanatomy
- organizations
- organizational performance
- interdisciplinary research