A Relationship Marketing Perspective on the Sponsorship of the Arts in Ireland: A Galway Arts Festival-Nortel Networks Case Study

Annmarie Ryan, J. Fahy

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)31-42
Number of pages12
JournalIrish Marketing Review
Volume16
Publication statusPublished - 2003

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