Original language | English |
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Pages (from-to) | 31-42 |
Number of pages | 12 |
Journal | Irish Marketing Review |
Volume | 16 |
Publication status | Published - 2003 |
A Relationship Marketing Perspective on the Sponsorship of the Arts in Ireland: A Galway Arts Festival-Nortel Networks Case Study
Annmarie Ryan, J. Fahy
Research output: Contribution to journal › Article › peer-review