A Revenue Sharing Mechanism for Federated Search and Advertising

Marco Brambilla, Sofia Ceppi, Nicola Gatti, Enrico H. Gerding

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract / Description of output

Federated search engines combine search results from two or more (general--purpose or domain--specific) content providers. They enable complex searches (e.g., complete vacation planning) or more reliable results by allowing users to receive high quality results from a variety of sources. We propose a new revenue sharing mechanism for federated search engines, considering different actors involved in the search results generation (i.e., content providers, advertising providers, hybrid content+advertising providers, and content integrators). We extend the existing sponsored search auctions by supporting heterogeneous participants and redistribution of monetary values to the different actors, while maintaining flexibility in the payment scheme.
Original languageEnglish
Title of host publicationProceedings of the 21st International Conference on World Wide Web
Place of PublicationNew York, NY, USA
Number of pages2
Publication statusPublished - 2012

Publication series

NameWWW '12 Companion

Keywords / Materials (for Non-textual outputs)

  • auction, computational advertising, federated search engine, mechanism design, revenue sharing, web advertising, web search


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