A simultaneous examination of personal and situational factors that influence online negative WOM, in the 24th annual Frontiers in Service Conference, San Jose, California.

Research output: Contribution to conferencePaperpeer-review

Abstract

in the 24th annual Frontiers in Service Conference, hosted by IBM, Cisco Systems and San Jose State University, and co-sponsored by the Center for Excellence in Service at the University of Maryland, the INFORMS Service Science Section, and the American Marketing Association’s Service Special Interest Group (SERVSIG)
Original languageEnglish
Publication statusPublished - 2015

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