Advertising: A cultural economy

Liz McFall

doi:10.4135/9781446215418

Advertising: A cultural economy

Liz McFall^*

^*Corresponding author for this work

School of Social and Political Science

Research output: Book/Report › Book

Abstract

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch’, but by the interaction of institutional, organisational and technological forces.

Original language	English
Publisher	SAGE Publications Inc.
Number of pages	224
ISBN (Electronic)	9781446215418
ISBN (Print)	9780761942559, 9780761942542
DOIs	https://doi.org/10.4135/9781446215418
Publication status	Published - 1 Jan 2004

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