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Ambidexterity in managing NPD: balancing speed to market versus quality and innovation. Insights from a case study

Research output: Contribution to conference › Paper

Original languageEnglish
Publication statusPublished - 2008
EventEuroMOT 2008 - Sophia Antipolis, France
Duration: 16 Sept 2008 → 19 Sept 2008

Conference

ConferenceEuroMOT 2008
Country/TerritoryFrance
CitySophia Antipolis
Period16/09/08 → 19/09/08

Access to Document

  • Ambidexterity in managing NPD

    © Bunduchi, R. (2008). Ambidexterity in managing NPD: balancing speed to market versus quality and innovation. Insights from a case study. In EuroMOT 2008 Conference.

    Accepted author manuscript, 185 KB

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