An approach for the identification of cross-sell and up-sell opportunities using a financial services customer database

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	115-131
Number of pages	17
Journal	Journal of Financial Services Marketing
Volume	12
Issue number	2
DOIs	https://doi.org/10.1057/palgrave.fsm.4760066
Publication status	Published - 2007

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title = "An approach for the identification of cross-sell and up-sell opportunities using a financial services customer database",

author = "M. Salazar and Tina Harrison and Jonathan Ansell",

year = "2007",

doi = "10.1057/palgrave.fsm.4760066",

language = "English",

volume = "12",

pages = "115--131",

journal = "Journal of Financial Services Marketing",

issn = "1479-1846",

publisher = "Palgrave Macmillan",

number = "2",

}

TY - JOUR

T1 - An approach for the identification of cross-sell and up-sell opportunities using a financial services customer database

AU - Salazar, M.

AU - Harrison, Tina

AU - Ansell, Jonathan

PY - 2007

Y1 - 2007

U2 - 10.1057/palgrave.fsm.4760066

DO - 10.1057/palgrave.fsm.4760066

M3 - Article

SN - 1479-1846

VL - 12

SP - 115

EP - 131

JO - Journal of Financial Services Marketing

JF - Journal of Financial Services Marketing

IS - 2

ER -