An automated mechanism design approach for sponsored search auctions with federated search engine

S Ceppi, N Gatti

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Advertising mechanisms for search engines (i.e., sponsored search auctions) have recently received a lot of attention in the scientific community. Advertisers bid on keywords and, when a user enters keywords for her search, the search engines uses an auction mechanism to select the list of sponsored links to display alongside the search results.In this paper, we make a first attempt to extend the currently available mechanisms for sponsored search auctions to the new paradigms of search computing. According to them, multiple federated domain-specific search engines are integrated by a special search engine (called integrator). The user can enter a multi-domain query that is decomposed by the integrator in single-domain queries and these are singularly addressed to the most appropriate domain-specific search engine. The integrator merges the search results. We propose a business model for this scenario and we develop an economic mechanism for it resorting to the automated mechanism design approach.
Original languageEnglish
Title of host publicationProceedings of the 12th Workshop on Agent-Mediated Electronic Commerce (AMEC) in the 9th International Joint Conference on Autonomous Agents and Multi-Agent Systems (AAMAS)
Pages127-140
Number of pages14
Publication statusPublished - 2010

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