Abstract
Advertising mechanisms for search engines (i.e., sponsored search auctions) have recently received a lot of attention in the scientific community. Advertisers bid on keywords and, when a user enters keywords for her search, the search engines uses an auction mechanism to select the list of sponsored links to display alongside the search results.In this paper, we make a first attempt to extend the currently available mechanisms for sponsored search auctions to the new paradigms of search computing. According to them, multiple federated domain-specific search engines are integrated by a special search engine (called integrator). The user can enter a multi-domain query that is decomposed by the integrator in single-domain queries and these are singularly addressed to the most appropriate domain-specific search engine. The integrator merges the search results. We propose a business model for this scenario and we develop an economic mechanism for it resorting to the automated mechanism design approach.
| Original language | English |
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| Title of host publication | Proceedings of the 12th Workshop on Agent-Mediated Electronic Commerce (AMEC) in the 9th International Joint Conference on Autonomous Agents and Multi-Agent Systems (AAMAS) |
| Pages | 127-140 |
| Number of pages | 14 |
| Publication status | Published - 2010 |