An automated mechanism design approach for sponsored search auctions with federated search engine

S Ceppi; N Gatti

An automated mechanism design approach for sponsored search auctions with federated search engine

S Ceppi, N Gatti

School of Informatics

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Abstract

Advertising mechanisms for search engines (i.e., sponsored search auctions) have recently received a lot of attention in the scientific community. Advertisers bid on keywords and, when a user enters keywords for her search, the search engines uses an auction mechanism to select the list of sponsored links to display alongside the search results.In this paper, we make a first attempt to extend the currently available mechanisms for sponsored search auctions to the new paradigms of search computing. According to them, multiple federated domain-specific search engines are integrated by a special search engine (called integrator). The user can enter a multi-domain query that is decomposed by the integrator in single-domain queries and these are singularly addressed to the most appropriate domain-specific search engine. The integrator merges the search results. We propose a business model for this scenario and we develop an economic mechanism for it resorting to the automated mechanism design approach.

Original language	English
Title of host publication	Proceedings of the 12th Workshop on Agent-Mediated Electronic Commerce (AMEC) in the 9th International Joint Conference on Autonomous Agents and Multi-Agent Systems (AAMAS)
Pages	127-140
Number of pages	14
Publication status	Published - 2010

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Cite this

@inproceedings{4496c9acdf7c4b63b3511c45864bbfb9,

title = "An automated mechanism design approach for sponsored search auctions with federated search engine",

abstract = "Advertising mechanisms for search engines (i.e., sponsored search auctions) have recently received a lot of attention in the scientific community. Advertisers bid on keywords and, when a user enters keywords for her search, the search engines uses an auction mechanism to select the list of sponsored links to display alongside the search results.In this paper, we make a first attempt to extend the currently available mechanisms for sponsored search auctions to the new paradigms of search computing. According to them, multiple federated domain-specific search engines are integrated by a special search engine (called integrator). The user can enter a multi-domain query that is decomposed by the integrator in single-domain queries and these are singularly addressed to the most appropriate domain-specific search engine. The integrator merges the search results. We propose a business model for this scenario and we develop an economic mechanism for it resorting to the automated mechanism design approach.",

author = "S Ceppi and N Gatti",

year = "2010",

language = "English",

pages = "127--140",

booktitle = "Proceedings of the 12th Workshop on Agent-Mediated Electronic Commerce (AMEC) in the 9th International Joint Conference on Autonomous Agents and Multi-Agent Systems (AAMAS)",

}

An automated mechanism design approach for sponsored search auctions with federated search engine. / Ceppi, S; Gatti, N.

Proceedings of the 12th Workshop on Agent-Mediated Electronic Commerce (AMEC) in the 9th International Joint Conference on Autonomous Agents and Multi-Agent Systems (AAMAS). 2010. p. 127-140.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - An automated mechanism design approach for sponsored search auctions with federated search engine

AU - Ceppi, S

AU - Gatti, N

PY - 2010

Y1 - 2010

N2 - Advertising mechanisms for search engines (i.e., sponsored search auctions) have recently received a lot of attention in the scientific community. Advertisers bid on keywords and, when a user enters keywords for her search, the search engines uses an auction mechanism to select the list of sponsored links to display alongside the search results.In this paper, we make a first attempt to extend the currently available mechanisms for sponsored search auctions to the new paradigms of search computing. According to them, multiple federated domain-specific search engines are integrated by a special search engine (called integrator). The user can enter a multi-domain query that is decomposed by the integrator in single-domain queries and these are singularly addressed to the most appropriate domain-specific search engine. The integrator merges the search results. We propose a business model for this scenario and we develop an economic mechanism for it resorting to the automated mechanism design approach.

AB - Advertising mechanisms for search engines (i.e., sponsored search auctions) have recently received a lot of attention in the scientific community. Advertisers bid on keywords and, when a user enters keywords for her search, the search engines uses an auction mechanism to select the list of sponsored links to display alongside the search results.In this paper, we make a first attempt to extend the currently available mechanisms for sponsored search auctions to the new paradigms of search computing. According to them, multiple federated domain-specific search engines are integrated by a special search engine (called integrator). The user can enter a multi-domain query that is decomposed by the integrator in single-domain queries and these are singularly addressed to the most appropriate domain-specific search engine. The integrator merges the search results. We propose a business model for this scenario and we develop an economic mechanism for it resorting to the automated mechanism design approach.

M3 - Conference contribution

SP - 127

EP - 140

BT - Proceedings of the 12th Workshop on Agent-Mediated Electronic Commerce (AMEC) in the 9th International Joint Conference on Autonomous Agents and Multi-Agent Systems (AAMAS)

ER -