An Empirical Investigation of the Moderator Effect of Switching Costs on the Relationships between Satisfaction, Trust and Loyalty in the UK Retail Banking Industry

Dahlia El-Manstrly; Cleopatra Veloutsou; Luiz Moutinho

An Empirical Investigation of the Moderator Effect of Switching Costs on the Relationships between Satisfaction, Trust and Loyalty in the UK Retail Banking Industry

Dahlia El-Manstrly, Cleopatra Veloutsou, Luiz Moutinho

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	European Marketing Academy Conference (EMAC), Athens, Greece
Publication status	Published - 2005

Cite this

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title = "An Empirical Investigation of the Moderator Effect of Switching Costs on the Relationships between Satisfaction, Trust and Loyalty in the UK Retail Banking Industry",

author = "Dahlia El-Manstrly and Cleopatra Veloutsou and Luiz Moutinho",

year = "2005",

language = "English",

booktitle = "European Marketing Academy Conference (EMAC), Athens, Greece",

}

An Empirical Investigation of the Moderator Effect of Switching Costs on the Relationships between Satisfaction, Trust and Loyalty in the UK Retail Banking Industry. / El-Manstrly, Dahlia; Veloutsou, Cleopatra; Moutinho, Luiz.

European Marketing Academy Conference (EMAC), Athens, Greece. 2005.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - An Empirical Investigation of the Moderator Effect of Switching Costs on the Relationships between Satisfaction, Trust and Loyalty in the UK Retail Banking Industry

AU - El-Manstrly, Dahlia

AU - Veloutsou, Cleopatra

AU - Moutinho, Luiz

PY - 2005

Y1 - 2005

M3 - Conference contribution

BT - European Marketing Academy Conference (EMAC), Athens, Greece

ER -