An Empirical Investigation of the Moderator Effect of Switching Costs on the Relationships between Satisfaction, Trust and Loyalty in the UK Retail Banking Industry

Dahlia El-Manstrly, Cleopatra Veloutsou, Luiz Moutinho

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationEuropean Marketing Academy Conference (EMAC), Athens, Greece
Publication statusPublished - 2005

Cite this