Original language | English |
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Journal | Journal of Financial Services Marketing |
Volume | 16 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2011 |
An empirical investigation of the relative effect of trust and switching costs on brand loyalty in the UK retail banking industry
Dahlia El-Manstrly, Robert Paton, Cleopatra Veloutsou, Luiz Moutinho
Research output: Contribution to journal › Article › peer-review