An empirical investigation of the relative effect of trust and switching costs on brand loyalty in the UK retail banking industry

Dahlia El-Manstrly, Robert Paton, Cleopatra Veloutsou, Luiz Moutinho

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
JournalJournal of Financial Services Marketing
Volume16
Issue number2
DOIs
Publication statusPublished - 2011

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