An examination of digital corporate apologies featuring pet images in response to service failures

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 1 Jun 2024
Event	Academy of Marketing Science World Marketing Congress - Bel Ombre, Mauritius Duration: 25 Jun 2024 → 29 Jun 2024

Conference	Academy of Marketing Science World Marketing Congress
Country/Territory	Mauritius
City	Bel Ombre
Period	25/06/24 → 29/06/24

Cite this

@conference{72ce57a1c730455cbb9e67473801b173,

title = "An examination of digital corporate apologies featuring pet images in response to service failures",

author = "Laura Lavertu and Ben Marder and Amin Nazifi and Kirsten Cowan",

year = "2024",

month = jun,

day = "1",

language = "English",

note = "Academy of Marketing Science World Marketing Congress ; Conference date: 25-06-2024 Through 29-06-2024",

}