An exploratory study on the links between individual upcycling, product attachment and product longevity

K. W. Sung, T Cooper, S Kettley

Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

Abstract / Description of output

Product attachment, the emotional bond experienced with a product, is an emerging concept for sustainable production and consumption. The logic behind it is that when people are attached to any product, they are more likely to handle the product with care and to postpone its replacement or disposal. Some types of product have been studied regarding product attachment in past research but the focus has been on the perspectives of professional designers and manufacturers rather than on consumers' 'everyday creativity' activities such as 'individual upcycling'. Individual upcycling, creation out of used materials resulting in a higher quality or value product than the compositional elements, is particularly relevant to product attachment. This is because upcycling, as a creative, participatory user activity, may offer the experiences of self-expression, group affiliation, special memories and pleasure, all of which are possible product attachment determinants.
Original languageEnglish
Title of host publicationProceedings of the Product Lifetimes and the Environment (PLATE) Conference
EditorsT Cooper, N Braithwaite, M Moreno, G Salvia
Place of PublicationNottingham
PublisherNottingham Trent University
Pages349-356
Number of pages8
ISBN (Electronic)978-0-9576009-9-7
Publication statusPublished - 2015

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