With the implementation of series of anti-piracy actions in recent years, the piracy problem of Chinese online music has been solved gradually. However, the accompanying problem of high copyright royalties and low consumers` payments also leads to deficit for music platform. Based on the characteristics of music copyright and online business models, this paper discusses strategies towards the platform's deficit problem from both finding more profit-source and throttling. Firstly, increase license efficiency through simplifying licensing process and setting proper royalty standard; Secondly, change the traditional single business model of streaming and downloading service charges and explore new business models which provide diversified and multi-level services. At the meantime, copyright law should offer more flexibility and provide space for the development of new business models.
|Translated title of the contribution||Analysis and countermeasures of profit-seeking of Internet music platform as an impact of copyright protection -The digital copyright licensing model and the exploration of new business model|
|Journal||<Science Technology and Law> (《科技与法律》|
|Publication status||Published - 31 Dec 2017|
- online music
- license right
- copyright collective management organization
- business model