Any user can be any self they want so long as it is what they ‘ought’ to be: Exploring Self-presentation in the presence of Multiple Audiences on Social Network Sites

Ben Marder, Adam Joinson, Avi Shankar, Chris Archer-Brown

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationAcademy of Marketing Science
Publication statusPublished - 15 May 2012

Keywords / Materials (for Non-textual outputs)

  • self-discrepancy
  • Facebook
  • audience
  • anxiety
  • self-presentation
  • ought self

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