Original language | English |
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Title of host publication | Academy of Marketing Science |
Publication status | Published - 15 May 2012 |
Keywords
- self-discrepancy
- audience
- anxiety
- self-presentation
- ought self
Ben Marder, Adam Joinson, Avi Shankar, Chris Archer-Brown
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution
Original language | English |
---|---|
Title of host publication | Academy of Marketing Science |
Publication status | Published - 15 May 2012 |