Any user can be any self they want so long as it is what they ‘ought’ to be: Exploring Self-presentation in the presence of Multiple Audiences on Social Network Sites

Ben Marder; Adam  Joinson; Avi Shankar; Chris Archer-Brown

Any user can be any self they want so long as it is what they ‘ought’ to be: Exploring Self-presentation in the presence of Multiple Audiences on Social Network Sites

Ben Marder, Adam Joinson, Avi Shankar, Chris Archer-Brown

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Academy of Marketing Science
Publication status	Published - 15 May 2012

Keywords

self-discrepancy
Facebook
audience
anxiety
self-presentation
ought self

Cite this

@inproceedings{e0fd03b9f5814e6c9e80b4397317d250,

title = "Any user can be any self they want so long as it is what they {\textquoteleft}ought{\textquoteright} to be: Exploring Self-presentation in the presence of Multiple Audiences on Social Network Sites",

keywords = "self-discrepancy, Facebook, audience, anxiety, self-presentation, ought self",

author = "Ben Marder and Adam Joinson and Avi Shankar and Chris Archer-Brown",

year = "2012",

month = may,

day = "15",

language = "English",

booktitle = "Academy of Marketing Science",

}

TY - GEN

T1 - Any user can be any self they want so long as it is what they ‘ought’ to be: Exploring Self-presentation in the presence of Multiple Audiences on Social Network Sites

AU - Marder, Ben

AU - Joinson, Adam

AU - Shankar, Avi

AU - Archer-Brown, Chris

PY - 2012/5/15

Y1 - 2012/5/15

KW - self-discrepancy

KW - Facebook

KW - audience

KW - anxiety

KW - self-presentation

KW - ought self

M3 - Conference contribution

BT - Academy of Marketing Science

ER -