Arcadia (2020)

Pip Thornton (Artist)

Research output: Non-textual formExhibition


Arcadia (2020) comments on the role of digital capitalism in the virtual and physical spaces of modern consumerism. Text from Walter Benjamin’s Arcades Project (1939) is fed through Google’s advertising platform and displayed as if the words were commodities on a stock exchange. Prices are based on the economic value of the keywords which buy advertising space on Google’s search results pages.
Original languageEnglish
Publication statusPublished - Feb 2020


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