ASA, PP+, OFT and UCP: Consumer Protection in the Online Alphabet Soup

Daithi Mac Sithigh

Research output: Contribution to conferencePaper

Abstract / Description of output

Presented at Centre for Competition Policy, Norwich, 2013.

The Advertising Standards Authority now entertains complaints regarding a range of online advertising, including its new 'online remit' for promotions such as profiles on social networking sites. PhonePayPlus continues to work on complaints regarding premium rate telephone services - including some but not all forms of 'micropayment' through mobile devices. Both systems are supported by certain statutory provisions (UK and EU), and the ASA has a relationship with the OFT. At a time when the UK is reconsidering its institutional and doctrinal approach to consumer law, and the Leveson Inquiry has investigated regulatory models in some detail, this paper uses the recent decisions of both the ASA and PP+ to investigate the dividing lines between the systems, and highlights the gaps that continue to exist between law and enforcement.
Original languageEnglish
Publication statusUnpublished - 2013


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