Attractiveness, Trustworthiness and Expertise: An Exploratory Study Examining college Student Evaluation of Sport Celebrities as Advertising Models

Essam Ibrahim, Mathew Joseph, George Stone

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - May 2003
EventAcademy of Marketing Science - , United States
Duration: 22 May 200125 May 2001


ConferenceAcademy of Marketing Science
Country/TerritoryUnited States

Cite this