Attractiveness, Trustworthiness and Expertise: An Exploratory Study Examining college Student Evaluation of Sport Celebrities as Advertising Models

Essam Ibrahim, Mathew Joseph, George Stone

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - May 2003
EventAcademy of Marketing Science - , United States
Duration: 22 May 200125 May 2001

Conference

ConferenceAcademy of Marketing Science
CountryUnited States
Period22/05/0125/05/01

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