Beyond Feeling Bad: When Consumers Complain about Offensive Advertising

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2017
EventBAM and MARCOMMS Workshop : Making people feel bad: What is the role of negative appeals in marketing? - London, United Kingdom
Duration: 24 Apr 2017 → …


WorkshopBAM and MARCOMMS Workshop
Country/TerritoryUnited Kingdom
Period24/04/17 → …

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