Beyond Feeling Bad: When Consumers Complain about Offensive Advertising

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2017
Event	BAM and MARCOMMS Workshop : Making people feel bad: What is the role of negative appeals in marketing? - London, United Kingdom Duration: 24 Apr 2017 → …

Cite this

@conference{f42bbb344591410daff167f0a8caffe7,

title = "Beyond Feeling Bad: When Consumers Complain about Offensive Advertising",

author = "Kristina Auxtova and Mary Brennan",

year = "2017",

language = "English",

note = "BAM and MARCOMMS Workshop : Making people feel bad: What is the role of negative appeals in marketing? ; Conference date: 24-04-2017",

}