“Beyond giving product advice” - How Tech-Bloggers build credibility in electronic Word of Mouth communication

David Marshall, Benjamin Koeck

Research output: Contribution to conferencePosterpeer-review

Original languageEnglish
Publication statusPublished - Oct 2014
EventAssociation of Consumer Research (ACR) - Baltimore, Maryland, United States
Duration: 23 Oct 201426 Oct 2014

Conference

ConferenceAssociation of Consumer Research (ACR)
CountryUnited States
CityBaltimore, Maryland
Period23/10/1426/10/14

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