We present a novel micro-structure for the market for athletes. Clubs simultaneously target bids at the players, in (Nash) equilibrium internalizing whether -depending on the other clubs' bids- a player not hired would play for the competition. For low/inelastic talent supply, we support -and generalize to heterogeneous players -the Coasian results of Rottenberg (1956) and Fort and Quirk (1995): talent allocation is efficient and independent of initial"ownership" and revenue sharing arrangements. We also characterize equilibria for high/elastic supply. The analysis uses a non-specific club objective with an endogenously derived trade-off between pecuniary and non-pecuniary benefits.