Big data in sport

Jill Clark; Christine Nash

doi:10.4324/9781003179733-18

Big data in sport

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract / Description of output

‘Big data’ is a term that describes the large volume of both structured and unstructured data that can be collected. However, it is not the amount of data that matters; it is what organisations and individuals do with the data that matters. Big data can be analysed for insights that lead to better decisions, strategy, education, marketing and planning for businesses, organisations, teams and individuals. This chapter examines the use and potential misuse of data in sports and sporting organisations. It also considers how the sport coach can use this data for their benefit.

Original language	English
Title of host publication	Practical Sports Coaching
Editors	Christine Nash
Publisher	Routledge
Chapter	14
Pages	201-211
Number of pages	11
Edition	2
ISBN (Electronic)	9781003179733
ISBN (Print)	9781032017082
DOIs	https://doi.org/10.4324/9781003179733-18
Publication status	E-pub ahead of print - 28 Mar 2022

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10.4324/9781003179733-18

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Big data in sport

Abstract / Description of output

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Coach learning and development

Moving beyond competence

Practical Sports Coaching

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